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1

Supporting new product launches with social media communication and online advertising: sales volume and profit implications

Gruner, Richard L., Vomberg, Arnd, Homburg, Christian, Lukas, Bryan A.

Journal:

Journal of Product Innovation Management

Année:

2018

Langue:

english

Fichier:

PDF, 1.42 MB

english, 2018

2

Customer experience management: toward implementing an evolving marketing concept

Homburg, Christian, Jozić, Danijel, Kuehnl, Christina

Journal:

Journal of the Academy of Marketing Science

Année:

2017

Langue:

english

Fichier:

PDF, 804 KB

english, 2017

3

Effective customer journey design: consumers’ conception, measurement, and consequences

Kuehnl, Christina, Jozic, Danijel, Homburg, Christian

Journal:

Journal of the Academy of Marketing Science

Année:

2019

Langue:

english

Fichier:

PDF, 674 KB

english, 2019

4

Personal characteristics as moderators of the relationship between customer satisfaction and loyalty—an empirical analysis

Christian Homburg, Annette Giering

Journal:

Psychology and Marketing

Année:

2001

Langue:

english

Fichier:

PDF, 190 KB

english, 2001

5

Brand awareness in business markets: When is it related to firm performance?

Christian Homburg, Martin Klarmann, Jens Schmitt

Journal:

International Journal of Research in Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 568 KB

english, 2010

6

Red Tape and Reforms: Trajectories of Technological and Managerial Reforms in Public Administration

Homburg, Vincent M. F.

Journal:

International Journal of Public Administration

Année:

2008

Langue:

english

Fichier:

PDF, 130 KB

english, 2008

7

New Product Design: Concept, Measurement, and Consequences

Homburg, Christian, Schwemmle, Martin, Kuehnl, Christina

Journal:

Journal of Marketing

Année:

2015

Langue:

english

Fichier:

PDF, 474 KB

english, 2015

8

Hitler's Imagery and German Youth †

Erikson, Erik Homburger

Journal:

Année:

1942

Langue:

english

Fichier:

PDF, 3.55 MB

english, 1942

9

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement

Homburg, Christian, Stierl, Marcel, Bornemann, Torsten

Journal:

Journal of Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 282 KB

english, 2013

10

Implementing the Marketing Concept at the Employee–Customer Interface: The Role of Customer Need Knowledge

Homburg, Christian, Wieseke, Jan, Bornemann, Torsten

Journal:

Journal of Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 193 KB

english, 2009

11

MINIX 3

Herder, Jorrit N., Bos, Herbert, Gras, Ben, Homburg, Philip, Tanenbaum, Andrew S.

Journal:

ACM SIGOPS Operating Systems Review

Année:

2006

Fichier:

PDF, 1.19 MB

2006

12

Personalmanagement (Theorien – Konzepte – Instrumente) ||

Stock-Homburg, Ruth, Groß, Matthias

Année:

2019

Langue:

german

Fichier:

PDF, 16.66 MB

german, 2019

13

Understanding Customer Value in Business-to-Business Relationships

Menon, Ajay, Homburg, Christian, Beutin, Nikolas

Journal:

Journal of Business-to-Business Marketing

Année:

2005

Langue:

english

Fichier:

PDF, 772 KB

english, 2005

14

Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?

Homburg, Christian, Artz, Martin, Wieseke, Jan

Journal:

Journal of Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 234 KB

english, 2012

15

Customers’ reactions to price increases: Do customer satisfaction and perceived motive fairness matter?

Christian Homburg, Wayne D. Hoyer, Nicole Koschate

Journal:

Journal of the Academy of Marketing Science

Année:

2005

Langue:

english

Fichier:

PDF, 1.52 MB

english, 2005

16

A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes

Christian Homburg and Christian Pflesser

Journal:

Journal of Marketing Research

Année:

2000

Langue:

english

Fichier:

PDF, 3.08 MB

english, 2000

17

Understanding TOEFL: Test Kit 1by Educational Testing Service

Review by: Mary C. Spaan and Taco Justus Homburg

Journal:

TESOL Quarterly

Année:

1981

Langue:

english

Fichier:

PDF, 509 KB

english, 1981

18

Looking Beyond the Horizon: How to Approach the Customers' Customers in Business-to-Business Markets

Homburg, Christian, Wilczek, Halina, Hahn, Alexander

Journal:

Journal of Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 445 KB

english, 2014

19

Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China

Homburg, Christian, Vollmayr, Josef, Hahn, Alexander

Journal:

Journal of Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 486 KB

english, 2014

20

Konzeptualisierung und Operationalisierung komplexer Konstrukte: Ein Leitfaden für die Marketingforschung

Christian Homburg and Annette Giering

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Année:

1996

Fichier:

PDF, 4.56 MB

1996

21

Strategic consensus and performance: the role of strategy type and market-related dynamism

Christian Homburg, Harley Krohmer, John P. Workman. Jr

Journal:

Strategic Management Journal

Année:

1999

Langue:

english

Fichier:

PDF, 106 KB

english, 1999

22

Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay

Christian Homburg, Nicole Koschate and Wayne D. Hoyer

Journal:

Journal of Marketing

Année:

2005

Langue:

english

Fichier:

PDF, 1.89 MB

english, 2005

23

Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay

Homburg, Christian, Koschate, Nicole, Hoyer, Wayne D.

Journal:

Journal of Marketing

Année:

2005

Langue:

english

Fichier:

PDF, 155 KB

english, 2005

24

Measuring and Managing Consumer Sentiment in an Online Community Environment

Homburg, Christian, Ehm, Laura, Artz, Martin

Journal:

Journal of Marketing Research

Année:

2015

Langue:

english

Fichier:

PDF, 399 KB

english, 2015

25

How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority

Homburg, Christian, Jensen, Ove, Hahn, Alexander

Journal:

Journal of Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 213 KB

english, 2012

26

Customer Prioritization: Does It Pay off, and How Should It Be Implemented?

Christian Homburg, Mathias Droll and Dirk Totzek

Journal:

Journal of Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 3.70 MB

english, 2008

27

Marketing's Influence within the Firm

Christian Homburg, John P. Workman, Jr. and Harley Krohmer

Journal:

Journal of Marketing

Année:

1999

Langue:

english

Fichier:

PDF, 2.55 MB

english, 1999

28

Retaliatory Behavior to New Product Entry

Sabine Kuester, Christian Homburg and Thomas S. Robertson

Journal:

Journal of Marketing

Année:

1999

Langue:

english

Fichier:

PDF, 2.64 MB

english, 1999

29

Kontroversen über die Wirtschaftspolitik in der Weimarer Republik || Die Nicht-Determiniertheit ökonomischer Modelle. Überlegungen zu Knut Borchardts These von der "kranken Wirtschaft" der Weimarer Republik

Charles S. Maier and Heidrun Homburg

Journal:

Geschichte und Gesellschaft

Année:

1985

Langue:

german

Fichier:

PDF, 2.47 MB

german, 1985

30

When Should the Customer Really be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters

Homburg, Christian, Müller, Michael, Klarmann, Martin

Journal:

Journal of Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 302 KB

english, 2011

31

Childhood and Tradition in Two American Indian Tribes

Erikson, Erik Homburger

Journal:

The Psychoanalytic Study of the Child

Année:

1945

Langue:

english

Fichier:

PDF, 3.33 MB

english, 1945

32

Psychoanalysis and the Future of Education

Homburger, Erik

Journal:

The Psychoanalytic Quarterly

Année:

1935

Langue:

english

Fichier:

PDF, 860 KB

english, 1935

33

Technology of the Screw-Extrusion Process for the manufacture of double-base rocket propellants

A. Homburg, H. Brachert

Journal:

Propellants, Explosives, Pyrotechnics

Année:

1977

Langue:

english

Fichier:

PDF, 635 KB

english, 1977

34

On the importance of complaint handling design: a multi-level analysis of the impact in specific complaint situations

Christian Homburg, Andreas Fürst, Nicole Koschate

Journal:

Journal of the Academy of Marketing Science

Année:

2010

Langue:

english

Fichier:

PDF, 359 KB

english, 2010

35

Kennzahlenbasiertes Risikocontrolling in Industrie- und Handelsunternehmen

Carsten Homburg, Jörg Stephan

Journal:

Controlling & Management Review

Année:

2004

Langue:

german

Fichier:

PDF, 446 KB

german, 2004

36

De l'origine des classes nominales dans les langues Négro-Africanes

Journal:

Année:

1949

Fichier:

PDF, 2.09 MB

1949

37

Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes

Christian Homburg, Wayne D. Hoyer and Martin Fassnacht

Journal:

Journal of Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 3.43 MB

english, 2002

38

How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach

Christian Homburg and Andreas Fürst

Journal:

Journal of Marketing

Année:

2005

Langue:

english

Fichier:

PDF, 3.27 MB

english, 2005

39

Firm-hosted online brand communities and new product success

Richard L. Gruner, Christian Homburg…

Journal:

Journal of the Academy of Marketing Science

Année:

2014

Langue:

english

Fichier:

PDF, 307 KB

english, 2014

40

When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters

Homburg, Christian, Müller, Michael, Klarmann, Martin

Journal:

Journal of Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 311 KB

english, 2011

41

The loss of the marketing department’s influence: is it really happening? And why worry?

Homburg, Christian, Vomberg, Arnd, Enke, Margit, Grimm, Philipp H.

Journal:

Journal of the Academy of Marketing Science

Année:

2015

Langue:

english

Fichier:

PDF, 298 KB

english, 2015

42

A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance

Homburg, Christian, Bucerius, Matthias

Journal:

Journal of Marketing

Année:

2005

Langue:

english

Fichier:

PDF, 145 KB

english, 2005

43

A Configurational Perspective on Key Account Management

Homburg, Christian, Workman, John P., Jensen, Ove

Journal:

Journal of Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 169 KB

english, 2002

44

Social Identity and the Service–Profit Chain

Homburg, Christian, Wieseke, Jan, Hoyer, Wayne D

Journal:

Journal of Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 257 KB

english, 2009

45

Customer Uncertainty Following Downsizing: The Effects of Extent of Downsizing and Open Communication

Homburg, Christian, Klarmann, Martin, Staritz, Sabine

Journal:

Journal of Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 184 KB

english, 2012

46

Buyer-Supplier Relationships and Customer Firm Costs

Joseph P. Cannon and Christian Homburg

Journal:

Journal of Marketing

Année:

2001

Langue:

english

Fichier:

PDF, 2.68 MB

english, 2001

47

Managing Dynamics in a Customer Portfolio

Christian Homburg, Viviana V. Steiner and Dirk Totzek

Journal:

Journal of Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 2.83 MB

english, 2009

48

Cross-Validation and Information Criteria in Causal Modeling

Christian Homburg

Journal:

Journal of Marketing Research

Année:

1991

Langue:

english

Fichier:

PDF, 1.70 MB

english, 1991

49

An Energy Market Modeling Approach for Valuing Real Options

Uhrig-Homburg, Marliese, Unger, Nils

Journal:

The Journal of Derivatives

Année:

2017

Langue:

english

Fichier:

PDF, 1.19 MB

english, 2017

50

Managing renewable energy production risk

Hain, Martin, Schermeyer, Hans, Uhrig-Homburg, Marliese, Fichtner, Wolf

Journal:

Journal of Banking & Finance

Année:

2018

Langue:

english

Fichier:

PDF, 1.65 MB

english, 2018